Thursday, June 19, 2008

Organic Beauty Consumer Rise

Consumers are starting to demand a choice about what they put into their bodies and this can be seen in areas from food to face care. With national campaigns to increase eco awareness there is a greater shift towards understanding the impact our daily choices have on the environment.

From this increase in education women have begun to demand high standards for the eco products available on today’s market. Women want to feel good about beauty and knowing that your beauty serum or facial scrub is having a positive effect on the environment as well as on your face will make the experience more gratifying.

Green products have in the past had a bland and far from luxurious feel, but ever since eco chic went glamorous some fantastic gems from small up and coming beauty companies have flooded the marketplace.

A company which has been kicking around in organic mud for the past twenty-seven years is Neal’s Yard Remedies. With stores from Covent Garden to Cardiff this award winning company brings apothecary and a holistic approach to health and beauty.

As a natural and organic devotee, Neal’s yard remedies supports charities like Friends of the Earth and is an accredited member of the Soil association, winning their 2008 award for innovation, business leadership and commitment to the organic industry.

They also boast a fantastic range of Frankincense inspired hydrating and anti aging skincare products. I tried Frankincense hydrating mist which uses frankincense oil to calm and distress while toning the skin. The smell was divine and it gave me a feeling of serenity and relaxation. I would recommend this as a must try product.

Ethical living is a way of life and it is up to you how far you take it. Going green in your beauty regime might be seen as a small step towards eco living but it is the perfect way to get the ball rolling. By saying no to artificial fragrances, harsh detergents, and toxic ingredients you sign up to a movement of people who are helping beauty become green.